Start something incredible. Give it a lifetime to grow.
Parents are busy, and starting a Junior ISA is rarely at the top of the list. That can mean years pass before anyone gets around to it.
Amplifi lets you start the conversation. You set out what you’d like to contribute, share it with the parents, and they can open the account when they’re ready.
Amplifi is designed to help families build £65,000 of assets for their child by 25 — through small contributions, brought together and given time to grow.
Around £18.69 a week from birth could grow to approximately £65,000 by 25 at 7% annual growth. Shared across a whole family, a grandparent’s part of that is a few pounds.*
Takes you to the example family calculator.
Build a plan around your grandchild and your family.
It could be £5 a week, £10 a month or simply birthdays and Christmas.
Send them the 65 by 25 idea and what you’d like to contribute.
Once they open the account, you and the wider family can start working towards the same goal.
Amplifi is just getting started. We have ideas for how families could build better financial outcomes at every stage of life by working together — but there is a lot still to work out.
We need families to help us shape the ideas, test the technology and challenge what we’re building.
If you believe families deserve a better financial system — and the next generation deserves a better start — get involved.
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Help us spread the idea.
Signing up helps. Following helps more — it’s what turns an argument into something the people in charge have to answer.
One family telling another is how this actually spreads. This link opens the calculator rather than the argument — it’s the part another family can use tonight.
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Now help the idea travel. That part matters more than the email.
They spread because people repeat them. Following and sharing is what turns an argument into something the people in charge have to answer.
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