Privacy Policy

Last updated: July 2026

Amplifi Group Holdings Ltd (“Amplifi”, “we”, “us”) is the data controller for the personal data described here. We are registered in England and Wales, Company No. 17094221.

This policy explains what we collect when you use letsamplifi.com, why we collect it, and what control you have over it. It covers two things in particular: joining our list, and creating a family plan — which involves telling us about your children.

1. What we collect

If you join the list

Your email address
The date and time you submitted it

If you create a family plan

The planner on our homepage runs on example figures and collects nothing. If you choose to create your own family plan, we collect:

Your children’s first names — as you type them
Your children’s dates of birth — used to work out how many years remain until each child turns 25
Your family name — optional, used only to title your dashboard
Your email address — so we can send you the link back to your plan
The contribution amounts you set — the figures you choose on the sliders

We do not ask for your children’s surnames, addresses, photographs, school, National Insurance numbers or any financial account details. We do not ask for your own date of birth or address. No money moves and no account is opened.

When you browse

We may collect standard technical information such as browser and device type and the pages you visit. Where we use Google Analytics or the Meta pixel, these set cookies and are only activated with your consent.

2. Children’s data

A family plan necessarily involves information about a child. We take that seriously and have kept it to the minimum the projection actually needs.

Only a parent, guardian or another adult acting for the family should create a plan. The site is not directed at children and we do not knowingly collect data from anyone under 18.
We collect a first name and a date of birth. Nothing else about the child.
We do not market to children, profile them, or build any advertising audience from their data.
The child has no account, no login and no financial product with us.
If you would like a child’s details removed, email us and we will delete them. See section 6.

If you are not the child’s parent or guardian, please do not enter their details without the permission of someone who is.

3. How your family plan link works

This one is worth understanding, because it is unusual and it affects you.

Your plan is stored inside the link itself, not in an account. When you create a plan, the names, dates of birth and contribution amounts are encoded into the web address we send you. Opening that address rebuilds your dashboard in your own browser.

This means anyone who has the link can see the plan. There is no password. Treat the link as private — much like a shared document link. If you forward it, the person you send it to will see your children’s first names and birth dates.

We chose this because it means your plan is not sitting in a database waiting to be breached, and it works forever without you creating an account. The trade-off is the one above: possession of the link is possession of the plan. If you would like the link invalidated, contact us — though because the data lives in the link rather than on our servers, the practical step is to stop sharing it and delete it from your messages.

Separately from the link, we keep a record of the email address you gave us and the plan details you submitted, so we can send you the link and support you if you lose it. That record is covered by the rest of this policy.

4. Why we collect it, and our lawful basis

To create and send your family plan — our lawful basis is your consent, given when you submit the form. Without a date of birth we cannot calculate the projection; without an email we cannot send you the link.
To keep you informed before and at launch — consent, given when you join the list or create a plan.
To understand how the site is used and improve it — our legitimate interests, and your consent where cookies are involved.

You can withdraw consent at any time by emailing hello@letsamplifi.com. Withdrawing does not affect processing that already took place.

5. Who we share it with

We do not sell, rent or trade your personal data, and we do not share it with advertisers.

We use a small number of service providers to run the site, and they process data on our instructions under data protection agreements:

Netlify — hosts the website
Formspree — receives form submissions
Resend — sends the email containing your plan link
Google Analytics and Meta — measurement, only with your consent

Some of these providers are based outside the UK. Where data is transferred internationally we rely on the appropriate safeguards required by UK GDPR, such as the International Data Transfer Agreement or UK Addendum.

6. How long we keep it, and how to have it deleted

We keep your email address until you ask us to remove it, or until it becomes clear we are no longer going to launch a product you signed up for.

We keep family plan submissions for as long as we are pre-launch and you may want your plan resent, and no longer than 24 months from your last contact with us unless you have become a customer.

To have any of it deleted, email hello@letsamplifi.com with the address you used. We will delete it and confirm within 30 days. You do not need to give a reason.

7. Your rights

Under UK GDPR you have the right to:

Access — a copy of the personal data we hold about you and your children
Rectification — correct anything inaccurate
Erasure — have it deleted
Restriction — limit how we use it
Objection — object to our processing
Portability — receive it in a portable format
Withdraw consent — at any time

Contact hello@letsamplifi.com and we will respond within 30 days.

8. Cookies

The site itself works without cookies. Nothing about the family planner, the plan link or the waitlist form depends on them.

We would like to use two analytics and advertising services — Google Analytics, which tells us which pages people find useful, and the Meta pixel, which tells us whether our advertising is reaching the right people. Both set cookies, so neither is loaded at all until you accept them on the banner. Declining is one click and has no effect on anything else on the site.

Your choice is remembered in a single first-party cookie called amplifi_consent, which stores nothing but the word yes or no and expires after six months. To change your mind, use the Cookie settings link in the footer of any page — that clears the cookie and brings the banner back.

9. Complaints

If you are unhappy with how we have handled your data, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

10. Changes

We may update this policy. When we do we will change the date at the top of this page, and where changes are significant we will tell people who have given us an email address.

11. Contact

Email: hello@letsamplifi.com
Amplifi Group Holdings Ltd, registered in England and Wales, Company No. 17094221