Amplifi is built to help every child start adult life with £65,000 of assets behind them — built gradually by the people who love them.
Nobody is asking you to fund this alone.Only to start it.
Families already spend money on their children in dozens of small ways. Grandparents put something aside. Birthdays and Christmas come around. Child Benefit arrives. Family members buy presents. Cashback and everyday spending create a little more.
The problem isn’t that any of this is insignificant. It’s that it’s scattered and unco-ordinated.
Amplifi’s idea is simple: bring those small contributions together around one shared goal — and give time the chance to turn them into something much bigger.
Amplifi is designed to help families build £65,000 of assets for their child by 25 — through small contributions, brought together and given time to grow.
Around £18.69 a week from birth could grow to approximately £65,000 by 25 at 7% annual growth.*
Takes you to the example family calculator.
Build a plan around your child and your family.
A parent or guardian opens the Junior ISA.
Share one link with the people who want to help.
Regular contributions, birthdays, gifts and everyday money all work towards the same goal.
Amplifi is just getting started. We have ideas for how families could build better financial outcomes at every stage of life by working together — but there is a lot still to work out.
We need families to help us shape the ideas, test the technology and challenge what we’re building.
If you believe families deserve a better financial system — and the next generation deserves a better start — get involved.
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Help us spread the idea.
Signing up helps. Following helps more — it’s what turns an argument into something the people in charge have to answer.
One family telling another is how this actually spreads. This link opens the calculator rather than the argument — it’s the part another family can use tonight.
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Now help the idea travel. That part matters more than the email.
They spread because people repeat them. Following and sharing is what turns an argument into something the people in charge have to answer.
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