Don't let it slip away.
A child born today has decades to put compounding to work. Every year you wait is a year you can never get back — and one you'll have to make up for with more contributions later.
They have one other advantage too: a family. Parents. Grandparents. Godparents. Friends. People who all want to help them succeed.
Yet we've spent decades treating saving and investing as solo work because the financial system was designed for individuals, not families. Children have never been raised that way. Why should building their financial future be any different?
Amplifi is the coordination layer that sits on top of your family's ISA or Junior ISA, making it effortless for everyone to contribute.
Because wealth is rarely built alone.
It's built together. By families.
One day, this won't feel revolutionary. It'll just feel obvious.
Until then, we're building it. Come and help us.
Every Birthday. Every Christmas. Every Cashback Reward. Every Contribution.
Most parents spend two decades raising a child. Almost none spend those same two decades building their financial future.
Not because they don't care.
Because starting always feels like something that can wait. Because small amounts don't feel like they'll ever add up. And because nobody made it simple to start — or easy for the whole family to help.
The government already gives most families with a young child in the UK Child Benefit of about £27 a week.
Small contributions, made consistently over time, become life-changing. See what the whole family can build together.
*Illustrative only, not a guarantee · 7% average annual growth, birth to age 25 · the total is what a whole family builds, not one person · Everyday Boosters are partly not yet live · capital at risk and a Junior ISA is locked until 18 · Amplifi is pre-launch and not FCA authorised.
Amplifi is building tools to help you earn contributions from everyday life — so the weekly shop, birthday money, loyalty rewards and cashback can all feed the same place, and given time, together they become something extraordinary.
No paper mountain. It's about as easy as setting up your Netflix account.
Open their Amplifi account in 2 minutes and connect their ISA or Junior ISA. That's the hard part — and it wasn't that hard.
Share one page with grandparents, aunts and uncles. Finally, somewhere better for birthday money than the toy that's ignored by the weekend.
Every tenner, every bit of cashback, every Christmas — all compounding in one place, where you can see exactly what it's building.
Amplifi is building a future where every child has the chance to start early. Where parents, grandparents, godparents and friends can all play a part in building something extraordinary.
For nearly 30 years, millions of American families have quietly been doing exactly that. We think it's time every British family had the same opportunity.
Birthdays become investments.
Christmas becomes an opportunity.
Cashback quietly builds a future.
Small contributions, made consistently over time, become life-changing.
Because wealth is rarely built alone.
It's built together.
BY FAMILIES.
Amplifi is a web app — there's no App Store to visit. Open it, then add it to your home screen and it works just like an app.
Rather wait for the official launch?