Build their future together.Give them choices.

Our children are growing up under ever tougher financial pressure. Housing is harder to afford, the workplace is changing, and things are unlikely to get easier.

As parents, we want to see our children thrive, and not be constrained by circumstance. One of the simplest ways to help is to start building their financial foundations earlier.

£35,000 by 25 is our challenge to every family: an amount big enough to give a young adult real choices, and realistic for many families — especially when it's shared.

Started at birth, it could take around £10 a week in total. Not from one person, but from the people who want to help.

Start early. Do what you can. Share it. It may be more achievable than you think.

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